Timothy Devinney

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  • 25 Aug 2010
    Timothy M. Devinney, Pat Auger, Giana M. Eckhardt

    Understanding the “Ethical” Consumer

    Companies wanting to target ethically minded consumers need to understand some hard truths about human motivation and action if they want to capitalize on a growing trend, argue Timothy M. Devinney, Pat Auger & Giana M. Eckhardt.

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