Timothy M. Devinney

Is there really such thing as an ethical consumer?

Recently, marketing associate Abby Lindquist and I sat down with Timothy M. Devinney: an Australian-American business guru/consultant/professor who flies about 380,000 miles a year, has offices on several continents, and is known for solve countless business and marketing issues. He explained how businesses and companies market a product that is both good for business and the environment that doesn't rely entirely on consumer's guilt, but rather taps into their spending habits, values, and needs.