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Why Is Strategic Conservation Important? In an Interview, Robin Murphy, Vice President, Marketing and Communications, The Conservation Fund asks Will Allen & Kent Messer, Authors of The Science of Strategic Conservation, why strategic conservation is so important. What is Strategic Conservation? Strategic Conservation helps communities identify their conservation priorities and goals; recommends high impact, […]
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In nearly every article about Earth Day, whether it is about water scarcity in South Africa or algal blooms in Great Lakes, the same traditional message is underscored: embrace environmental science and change wasteful and polluting behavior. This message is fine, but frankly it is not enough. The next generation of conservation need to strike […]
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As a conservation planner, Will is engaged in advancing structured decision making tools able to quantify the benefits of potential conservation investments that result in better project selection and decision making. As a behavioral economist, Kent is engaged in cutting-edge research and outreach efforts related to efficient and effective environmental conservation. Read what they have to say about forest protection using the science of strategic conservation
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