Tag Archives: behavioural psychology

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  • 13


    Measuring Behaviour: The Next Generation

    The first three editions of Measuring Behaviour were co-authored by Patrick Bateson, known as Pat to his family and friends, and his former graduate student Paul Martin. I had a very special relationship...

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  • 14


    How Framing Effects Can Be Your Friend

    It’s a robust finding that people react differently to meat depending on how it is labeled. In well-known experiments subjects rated ground beef that was 25% lean as both higher quality and significantly...

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