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By the time Dylan inked his 2004 deal with Victoria’s Secret (he appeared in a second Victoria’s Secret Super Bowl TV spot in 2006) his embrace of the ad world seemed complete. But it wasn’t, quite.
Read MoreIn the late seventies, when Dylan turned to evangelical Christianity, outraged fans and critics alike took issue with the music and the man. This was music marking a moment in time, in Dylan’s life and the nation’s.
Read MoreIn one of the angriest anti-love songs ever written -- “Positively Fourth Street” -- Dylan places his former lover squarely on the side of the privileged: a tool of and a stand-in for the worst excesses of the capitalist conformist. It’s not only Dylan’s former lover, but also upwardly mobile middle class culture that seems here to be indicted.
Read MoreOne likes to believe that Bob Dylan was being ironic, not prophetic. But as is the case with most things Dylan, one is never sure. If, as the writer Tom Piazza has asserted, Dylan is an exemplary American artist because he embodies contradiction, then Dylan’s appearance in a Victoria’s Secret ad was surely one of the singer’s most American moments.
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