Japanese literacy book sales spiking
Why? Prime Minister Aso quite publicly bungled a televised reading test, confusing some characters that have, well, divergent meanings.
From the AP via Yahoo News:
‘The Japanese leader bungled the word for “frequent,” calling Japan-China exchanges “cumbersome” instead. Another time, he misread the word “toshu” (follow), saying “fushu” — or stench — and sounded as if he were saying government policy “stinks.”‘
As a result, people are rushing buy books and brush up on their reading skills. And in a language with thousands upon thousands of characters, this is no easy task.
Publishers take heed!
Bonus: Gossip magazines blame Aso’s love of Manga, calling his mistakes “Manga Brain.” Ouch. Sounds like they’re no kinder over there.